Comtech, a consumer electronics business wanted to create a new experience through mobile devices for potential clients at their annual technology summit.
A mobile application was developed based on Comtech’s goals which were to communicate its value proposition and brand to all attendees throughout the event. Apart from displaying an agenda, attendees could find information about event speakers, and event organizers could track attendance at each of the workshops. Comtech was able to measure the performance of each workshop based on feedback from all attendees.